ironSource was founded with one large goal in mind: Allowing tech creativity to thrive and reach as many people as possible at zero cost to the end user. Its contribution to the free-to-play and free-to-use economy remains unparalleled.
With a constantly growing suite of mobile app monetization, distribution, and analytics tools, ironSource brings digital dreams to life and builds lasting bridges between tech founders, app developers, and manufacturers on the one hand and matching advertisers on the other.
As a result, ironSource pushes valuable ideas to become high-quality products. ironSource then applies its market-analytical and distribution know-how in order to deliver those products to audiences around the globe, completely free of charge to the end consumer and at high ROI for everyone involved.
From App Idea to Viable Business
The founders of ironSource recognized the major hurdle in digital entrepreneurship, namely the leap from a good app to a viable business. From this starting point, ironSource grew into a toolbox for app developers to best monetize their creations by pinpointing the best target audiences and pairing them with the most appropriate marketing distribution channels and advertising partners.
As time went by, ironSource’s expertise and services expanded, and the company became a pillar of the global free-to-play economy. In this role, it supports developers and advertisers equally well, maintaining market efficiency, identifying new synergetic opportunities, and developing new tools at a rapid pace.
For Developers, by Developers
To help developers attain success, ironSource’s user acquisition strategies rely on multi-touchpoint data targeting which ensures only the users who truly matter get exposed to your messaging – and all that at competitive prices on a global scale. Its ad mediation platform connects with the leading mobile ad networks at the same time and optimizes demand in real time to make the greatest impact.
Scalable, Creative Solutions for Sophisticated Advertisers
For media buyers, ironSource’s precision-targeting ensures high-impact media buys at the best attainable price. Thanks to the company’s developer and tech background, it brings unparalleled brand awareness and industry connections which make sure commercial messaging matches up with the ad vehicle and guarantee outstanding ROI. ironSource’s in-house creative design team ensures appealing and effective messaging.
ironSource on the Rise
Ever since its founding, the company has seen unprecedented growth and impact. After acquiring fellow mobile marketing and app monetization firm Supersonic, ironSource currently offers a one-stop shop, uniquely comprehensive mobile marketing platform. Its impact is recognized worldwide and continues to grow each day.