Annecy Media | eCPM

Tag: eCPM

How to increase your eCPM

Firstly, let’s deal with the confusing term that eCPM can be. Although app developers use the term regularly, few know exactly what it really means. In short, eCPM stands for effective cost per mille, or thousand. What it really translates best as is the effective earnings per thousand impressions. For all app developers, eCPM represents